Mastering TikTok Marketing: Insights from the "TikTok Marketing Webinar" with Ms. Eva Borines

Mastering TikTok Marketing: Insights from the "TikTok Marketing Webinar" with Ms. Eva Borines

On October 30, 2023, Dazle hosted an engaging and highly informative webinar titled "TikTok Marketing Webinar," featuring Ms. Eva Borines from HomesearchPH. This event provided a comprehensive guide for real estate professionals looking to harness the power of TikTok to elevate their careers. Let's dive into the key takeaways and actionable strategies discussed during this impactful session.

TikTok Mastery: A Step-by-Step Guide for Real Estate Professionals

A. Become a Creator, Not Just a Consumer

Ms. Eva Borines began by emphasizing the importance of shifting from passive consumption to active creation on TikTok. Leveraging this rapidly growing platform can help real estate professionals reach new and broader audiences and generate high-quality leads.

TikTok Tactics:

  1. Explore the App: Spend time getting familiar with TikTok to understand its dynamics.
  2. Study Success: Analyze successful real estate agents on TikTok to identify effective content strategies.
  3. Hashtags and Trends: Get acquainted with popular real estate-related hashtags and trends to enhance your visibility.

Content Ideas:

  1. Tips and Tricks
  2. Dos and Don'ts
  3. Common Mistakes to Avoid
  4. Q&A Sessions
  5. Property Tours
  6. Market Updates
  7. Behind-the-Scenes Looks at Your Business

B. Grow Your Audience Strategically

Building a robust audience on TikTok requires a strategic approach. Ms. Borines outlined essential steps to grow and engage your audience effectively.

Growth Strategies:

  1. Content Schedule: Develop and stick to a regular posting schedule. Consistency is key to growth.
  2. Frequent Posting: Aim for at least 3-5 posts per week to maintain a consistent presence.
  3. Engage Promptly: Respond to comments and messages promptly to foster engagement and build relationships.

C. Collaborate and Engage

Collaboration and engagement are powerful tools for expanding your reach and fostering community on TikTok.

Collaboration Tactics:

  1. Partner with Others: Collaborate with other TikTok users, especially those in your industry or locality.
  2. Join Challenges: Participate in real estate-related challenges and trends to increase visibility.
  3. Ask and Encourage: Engage with your followers by asking questions and encouraging comments.

D. Promote Your Account

Promotion is essential to driving traffic to your TikTok profile from various online platforms.

Promotion Techniques:

  1. Cross-Platform Sharing: Share your TikTok videos on other social media platforms to reach a wider audience.
  2. Embedding Videos: Embed TikTok videos on your website or blog to showcase your content.
  3. Visibility: Include your TikTok handle in your email signature and business cards to promote your account offline.

E. Analyze Your Success

Continuous improvement requires analyzing performance and adapting strategies accordingly.

Analytics and Adjustment:

  1. Track Performance: Use TikTok's analytics tools to monitor the performance of your content.
  2. Identify Resonating Content: Determine which videos resonate most with your audience.
  3. Adjust Strategy: Refine your content strategy based on the insights gained from analytics.


The "TikTok Marketing Webinar" with Ms. Eva Borines provided real estate professionals with a clear and actionable roadmap to building a strong TikTok presence. By becoming creators, growing strategically, collaborating, promoting effectively, and analyzing success, real estate professionals can harness the power of TikTok to elevate their careers and reach new heights.

For those who missed the live session, the recording of the webinar is available on Dazle's YouTube channel. Don't miss out on this valuable opportunity to enhance your TikTok marketing skills and grow your real estate business.