Webinar Recap: Mastering Facebook Reels Marketing for Real Estate with Realtor Eva Borines

Webinar Recap: Mastering Facebook Reels Marketing for Real Estate with Realtor Eva Borines

The real estate industry is constantly evolving, and staying ahead requires mastering the latest tools and trends. On October 16, 2023, Dazle hosted an enlightening webinar with Realtor Eva Borines, focusing on "Facebook Reels Marketing for Real Estate." This session provided invaluable insights for real estate professionals looking to harness the power of Facebook Reels to boost their credibility and drive more sales.

Unlocking the Power of FB Reels

Ms. Eva Borines of HomeSearchPH shared a comprehensive guide on how to leverage Facebook Reels to create engaging, high-impact content that resonates with potential buyers and sellers. Here are the key takeaways from her discussion:

  1. Create High-Quality Reels

"Great content is the best sales tool in the world." High-quality Reels capture attention and build credibility. Use crisp visuals, clear audio, and professional editing to make your Reels stand out.

  1. Be a Master Storyteller

"Marketing is no longer about the stuff that you make, but about the stories you tell." Ms. Eva highlighted the importance of storytelling in real estate marketing. Sharing success stories, client testimonials, and behind-the-scenes glimpses can make your content more relatable and memorable.

  1. Use Trending Music (Avoid Copyrighted Music)

"Marketing is the harmonious and compelling blend of words and visuals but also of sound and music." Incorporating trending, non-copyrighted music can enhance the appeal of your Reels and make them more engaging. Stay updated with current music trends to keep your content fresh.

  1. Keep It Short and Sweet

"Less is more." Keeping reels concise is important to maintain viewer interest. Aim for a length that delivers your message effectively without losing the audience's attention.

  1. Have a Solid Call to Action (CTA)

"Don't just tell people what you do; tell them what to do next." A compelling CTA directs viewers to take the next step, whether it's visiting your website, contacting you, or attending an open house. Make your CTA clear and actionable.

  1. Post Regularly

"Regular and consistent posting is not a sprint; it's a marathon. It's about the long-term relationship with your audience." Consistency is key to maintaining visibility and engagement. Establish a posting schedule that you can sustain over the long term.

  1. Use Hashtags Wisely

"Hashtags are like keywords for social media. Use them correctly, and your content will be discoverable by the right audience." It's recommended to use relevant hashtags to increase the reach of your reels. Research popular and industry-specific hashtags to connect with your target audience.

  1. Engage in the Comments

"Engage, enlighten, encourage, and especially... just be yourself! Social media is a community effort; everyone is an asset." Engaging with viewers in the comments section builds relationships and encourages more interaction. Respond to comments promptly and authentically.

  1. Use FB Insights & Analytics

"Monitor how your reels perform. Inspect what you expect." Ms. Eva stressed the importance of using Facebook Insights to track the performance of your reels. Analyzing metrics like views, engagement, and reach helps refine your strategy and improve future content.


The webinar provided real estate professionals with actionable strategies to enhance their marketing efforts using Facebook Reels. By creating high-quality content, mastering storytelling, leveraging trending music, and engaging consistently, realtors can significantly boost their online presence and drive more sales.

For those who missed the live session, the recording is now available on YouTube. Don’t miss out on these valuable insights—watch the webinar to elevate your real estate marketing game with Facebook Reels! Stay tuned for more educational sessions from Dazle, designed to help you succeed in the ever-evolving real estate market.